How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Lawn Care Marketing Ideas For The Entrepreneur

Running a lawn care and maintenance business can be difficult when you are not equipped with the right knowledge and skills. Since this business can become seasonal especially in places where there is winter, business can get very depressing. But with enough wit, the right skills and strategies, it can’t be that bad after all.

Advertising your business is a fundamental rule of the thumb. It is where you get your sales and establish your customers. There are many lawn care marketing ideas that could help entrepreneurs out there. The difference comes in choosing the right platform and using it correctly.

Identify your customers

Who will steer your business to the top? The hundreds or even millions of home owners out there who realize the importance of having a well maintained lawn but just do not have the time to accomplish lawn care tasks. It could also be entrepreneurs, just like you, who have to regularly maintain or keep their lawns to attract more customers to go their establishments.

Who will you cater to? If you choose to serve home owners, you must become aware of their needs. Gather data on what lawn care services home owners often look for, based on this establish your services, invest in the necessary equipment or tools needed.

Get your services across

How will your reach out to these customers? There are conventional marketing strategies that still work and there are the modern strategies that will help you connect to the more conventional people of today.

For instance, building a website will make it easier for people to find you. You will not rely heavily on the chances of people finding you just because they happen to walk by the street where your shop is located. Through the internet, people can find you even at the comfort of their own homes.

Maximize your marketing strategies

When you employ certain marketing strategies, you should not end there. Find ways to fully benefit from it. If you decide to build a website, make sure it has everything it needs for people to want to click on it and hire your services. Make your site “responsive” so that when a potential customer uses his smart phone to browse for services, he’ll be able to get to your site.

When you advertise via a local newspaper, make sure to ask the publisher to place your ad in the business section of the paper in case that you cater to commercial establishments or properties for lawn care services.

For more lawn care marketing ideas, visit now.

Earning As a Forum Entrepreneur

With the increasing number of forums created now and then, more and more Internet users are sharing and looking for some quick information on this great learning platform. Creative Forum Entrepreneurs, seeing this opportunity, grab the chance to generate revenue in these forums. This article will illustrate how a Forum Entrepreneur gain tremendously income by simply participating in the forums.

There are many forums that offer free marketplace for the members to trade freely. Some of these popular forums tor the Webmasters are DigitalPoint, WebMaster-Talk, NamePros, WebHostingTalk and EarnersForum. These forums offer a great opportunity for everyone to earn money by selling products or services.

Many forum members would have knew that they can simply sell their products or services if they own them respectively. However, is it possible for someone to generate income if he / she does not own any products or offer any services? The answer is yes, absolutely. In fact, I have been selling and promoting other people’s product in the forums most of the time. This is the power of outsource.

By outsourcing the correct product to the right market, you can simply earn by managing the customers and push the orders to your service providers. If you were to look in any forums, you will notice that there are many services offered by various Entrepreneurs.

There are also several other ways to profit as a Forum Entrepreneur. For example, you can look out for profitable sites in the forums and buy them to maintain or sell off for a quick profit. These may not be as easy for the new forum members but this is definitely a good area to study especially if you are looking for long term profit online.

Forum Entrepreneurs do not mean selling your products in the forums or creating a discussion platform for the Internet users. They simply make use of several targeted forums to look for great services and generate profit by outsourcing.

To conclude, earning as a Forum Entrepreneur is much easier than creating your own product or services and sell them in the forums or other places. Be creative and look out for online opportunities and think about how to repackage that particular service.

Entrepreneurs are the Key Driver Drives Castilla-La Mancha to Economic Recovery

Ensures that the Government of Castilla-La Mancha and CECAM “working in the same direction, which is to create jobs and wealth for our region”

Spain, May 25, 2013 – The Minister of Employment and Economy Regional Executive, Home Carmen said that “entrepreneurs are the engine of economic recovery and a source of employment in Castilla-La Mancha, in collaboration with the government led by Maria Dolores Cospedal “.

Home This was said during a meeting with the president of the Confederation of Employers of Castilla-La Mancha (CECAM), in which we have analyzed the measures it has put in place the regional government to accelerate economic recovery and employment.

In this regard, he indicated that the regional government “is very clear that the revitalization of the productive and commitment to innovation and modernization passes businessmen and entrepreneurs of Castilla-La Mancha, because without them there is no business, and without businesses can not create jobs. ”

The Minister also referred to the latest economic indicators, which he described as “encouraging” Thus, stressed the sale of new vehicles in Castilla-La Mancha in the last month, which has increased by 23.6 percent, compared to 10.8 percent of the national average, the Business Confidence Index from 6.5 in Castilla-La Mancha against the national average of 3.6, or increasing the number of self in the last month 0.31 percent.

Home has expressed its belief that “the measures taken by the government of Castilla-La Mancha are beginning to bear fruit, something that is being endorsed by economic data that reflect a slight change of trend”

In this regard, he said that “despite the difficulties, we were able to ensure basic social services, meet the deficit target and, above all, to show that the measures we have taken were correct.”

As an example, he recalled that “only the Ministry of Employment and the Economy will invest 95 million euros in 2013 to encourage entrepreneurship and to create jobs through measures such as the Development Plan for the Recruitment, Development Plan of Self-employment agreements with financial institutions, the Investment Plan and Employment Creation or the Internationalization Plan of Castilla-La Mancha, among other measures. ”

Finally, Casero wanted to highlight the important work CECAM with Nicholas Angel in the lead, to streamline and improve the business of Castilla-La Mancha. “The Government of Castilla-La Mancha and CECAM working in the same direction, which is to create jobs and wealth for our region,” he concluded.

Press Contact: Consejeria de Empleo y Economia Media Relations Consejeria de Empleo y Economia Address: Avda Ireland No 14 512-212-1139

Entrepreneurship How the Internet Helps Entrepreneurs’ Home Businesses

The Internet brought a radical change in the way we do everything. It has made the world smaller, and has brought people closer together through high speed connection. In fact, the Internet has made us realize that we now live in a global community and that everything we do affects the world around us.

The Internet not only changed the way we live, but it has changed entrepreneurs’ home businesses too.

Due to the fact that the Internet has brought the world closer together,every business has the potential for a global market. That means that the Internet has made it possible for entrepreneurs’ home businesses to have customers far away from home.

In the past “home business” meant that an entrepreneur would have to get customers from his or her immediate community. Your market was limited,but now you can get your enterprise out of the house and into the world.

No wonder that the big companies of today had to work hard in order to get out of their homes. Many of the today’s big corporations often started as home-based business.

Many entrepreneurs actually take their business to the Internet,because the Internet helps people shorten the time they have to wait until their business gets off the ground. It helps entrepreneurs’ home businesses get the push it needs to provide a global market. The Internet actually allows you to have the whole world as a target.

More and more people are opening up on-line businesses because of the simple fact that they get to make money easier this way. Today’s entrepreneurs’ home businesses actually mean that the lucky businessmen actually get to stay at home while they make their cash, because of the Internet.

Keep in mind that entrepreneurs are the richest people in the world. Professionals, lawyers, doctors, may make a lot of money, executives may have big salaries, but entrepreneurs pay these people for their services. So who do you think is really at the top of the chain?

With the Internet, you can have all the information you need at your fingertips. This means that you virtually have the whole world at the palm of your hand.

Entrepreneurs now have access to every piece of information that can affect their business. We all know how attentive one must be of things that one cannot control. The market is a very unpredictable factor in business, with people changing their preferences all the time. Through the Internet, one can be prepared for any possible events.

A simple search on the Internet allows you to take a closer look at competition. What sets those businesses apart? What is the competition’s weakness? How can you get ahead in the market?

Because the Internet also allows you access to people, you can get expert advice quickly, therefore you can reach important contacts and make business decisions faster. Entrepreneurs’ home businesses prosper because the Internet allows these businesses to have the best of help.

Financial Support for Filipino Entrepreneurs

Starting up a business usually requires a lot of capital. However, other than its basic capital, there are also other unforeseen expenses involved in starting a business, no matter how small or how big the business is. This is the reason why many business experts and consultants recommend entrepreneurs to prepare for the overhead expenses that they would encounter once they start their own business.

But what if they lack the necessary capital to accommodate their business overhead costs? At this time, financial assistance from loaning firms may prove very useful. This is the reason why BPI had started their own business loan services, such as their Fast cash loan Philippines, which aims to offer Filipinos the chance to start their own business even though they lack the necessary funds for it.

Why Businesses Became a Popular Trend Businesses had become a very popular trend in the Philippines. The number of small businesses, such as food cart businesses had grown massively all over the country. Part of the reason why is because of the continuous growth of new business opportunities, particularly the franchise business industry.

However, other than the growing number of new business opportunities, another reason why businesses became a popular trend is because of the many financial support that the government, as well as the private sectors, offers for Filipino businessmen and women. One of those services is BPIs Ka-Negosyo business loan services.

Benefits of BPIs Loaning Services What are the advantages of business loan services? One of the many advantages of loaning, such as the popular Fast cash loan Philippines service, to start a business is that it allows them to start or establish their business even without the right amount of budget or capital to establish it.

BPIs Ka-Negosyo business loan services offer one of the most reliable ways for Filipinos to get financial support for their business plans or ventures. However, other than supporting Filipinos in establishing a business, BPIs Ka-Negosyo business loan services can also offer fast cash loans Philippines that specializes in providing emergency financial support for businesses.

Other than for establishing businesses, loaning can also serve as a back-up plan for expanding businesses. Expanding a business requires a lot of capital, which is why loaning may be one of the few popular ways to achieve the necessary funding to expand their business without the worry of overhead costs. And due to BPIs Fast cash loan Philippines services, many businesses were given the chance to expand their business and earn more.

Kimco KEYS Program Provides Opportunity for Aspiring Entrepreneurs Seeking to Launch their First Re

Kimco Realty Corp. (Kimco) announced the launch of another small business through the Kimco Entrepreneurs Year Start (KEYS) program – Carlsbad’s Build-It-Workshops held its grand opening on Friday.

KEYS is a small business incubator program developed by Kimko.

As of Dec. 31, 2012, Kimco owned interests in 896 shopping centers comprising 131 million square feet of leasable space across 44 states, Puerto Rico, Canada, Mexico, and South America. KEYS launched in California, where Kimco owns over 110 shopping centers consisting of over 3,200 stores and 19.3 million square feet of leasable space.

The company says that it is actively seeking startup entrepreneurs and first-time business owners to apply to the program, which currently has over a hundred small shops (2,500 square feet and under) available for KEYS participants, including many pre-built restaurant spaces.

KEYS will place qualified applicants into Kimco shopping centers with one year of free rent and additional benefits such as affordable property charges to minimize initial overhead; access to personal Kimco retail business counselors; a flexible four-year lease option after the first year; as well as access to shop space in established retail centers. In addition, Kimco says that it will provide operational and financial support through the critical startup incubation years to better ensure the success of these first-time business owners.

Kimco has developed relationships with established educational organizations such as SCORE, the California Small Business Development Center, Kauffman FastTrac, and others that offer business resources and networking support.

The KEYS program seeks entrepreneurs who plan to open their first store, restaurant, or other concept (but not franchise companies), who have adequate funding for the venture, a written Business Plan with detailed business goals and who have the ability to articulate their plan for success in an interview. A certificate, endorsement, or letter of completion verifying entrepreneurial classes completed from an SBA sponsored business association, college, university or appropriate training organization is encouraged, but not required.

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Characteristics of a Successful Serial Entrepreneur

Before a doctor diagnoses a specific disease, his patient must undergo a series of laboratory exams and assessments. He has to know the history of his patient and how lifestyle affected his present health problem. As results come in, that would be an indication of the time when a physician gives specific drugs and therapies for maintenance. This will eventually contribute to the level of optimum health for that individual. If all else fails, the process will be repeated again.

Similar to a doctor, what the above mentioned situation has stated, an entrepreneur’s responsibility would be pretty much the same. It’s just that, he should see his customers as his patients (not literally)and what they must have to survive a present predicament or a need. He must follow certain steps before doing anything irrational that could contribute to the downfall of his business. He should have certain characteristics innate in his personality for if he lacks one of these, he’s most probably doomed to fail.

Entrepreneurship is collectively defined as exhibiting one’s vision, taking action, and pursuing that vision as a goal to be achieved in life as service to reality. In the meaningless definition, it’s getting your butt out of that couch and doing something rather than fulfilling your life’s destiny of being a couch potato. Stated below are some of the distinct attitudes an entrepreneur should positively have:

Optimism – is foreseeing things in a positive way notwithstanding any circumstances that may hinder progress. The assertiveness of an individual depends on on e’s knowledge of how to handle a difficult situation

Creativity – is thinking outside the box. Expanding one’s mind of what is beyond the ordinary through fine research and collection of data.

Stability – more so mental, social or emotional, a leader must possess a stable life which means he could handle tough situations during tough times

Charismatic – intelligence of communicating with different walks of life.

Risk-taker – as someone beginning their own dream, one should be stern and must have the guts to take the big leap of plunging into their own doom or success. One should not be afraid of taking chances when opportunity strikes.

Energetic – willing to do whatever it takes to reach to the finish line. The inner drive must always be at its highest level happy to work overtime. His or her enthusiasm must prevail the next best thing.

Time bound – like a written report in a newspaper, an entrepreneur must be on top of things,by looking at our past, we could predict our future.

Small businesses, in time, would turn out big if the scope of management exceeds what is expected. So it is necessary for a beginner to be positive about his endeavors. He must be very observant of what his environment lacks and needs.
Think big! Take Action!!!!. Make your business dreams come true.

Entrepreneur Facilitation Center & Development(EFC INDIA), Co-Working Space in Pune,Shared Office S

Entrepreneur Facilitation Center & Development “This Incubation Park suits to IT / ITES /SERVICES SECTOR Technology Based startup, service concept based startup and any other concept / idea which required an office space to start and run the day to day operation”. We at EFC India, support the young budding entrepreneur with complete guidance on their idea or business plan, provide them with all necessary required things like office space, equipments , office, machines & fixture, manpower hunting , sanctioning loan , legal documentations etc. every bit of thing required to start their own business. EFC India is an Entrepreneur Park, where the ideas get converted into reality and fruitful business. We with our team of experts transfer knowledge and skills, help you with all new technology and market support , provide complete training on modernization and expansion of business to enhance the quality and productivity of your business. All you need generate a great idea of business and we help you shape it into reality! -WHAT WE PROVIDE-

You can send your business plan to

You business plan should not be more than 7 – 10 pages and should crisply cover the following aspects –

1. Introduction of you , your team & business that you want to start. 2.Your Target Customer Your Business Plan & Projection – business model innovation that differentiates you Your revenue model / Earnings – how will you make money, pricing etc. 3.Sales and Marketing Strategy – how do you plan to spread the word around about your solution, how would you sell it? 4. Management Team – Who are the main team members and advisors. 5. Financial projections – What are your cash-flow projections – expenses and revenues? How much money do you need to raise as investment? 6. When would you start breaking even operationally? Approx. Amount of Investment requirement ? 7. Team size / No. of people you will hire.

send your business plan to

Singapore Business Registration Guide for Foreign Entrepreneurs

A person with his own business enjoys more financial independence and greater control on his financial status. But to succeed in any venture, it is important for anyone to visualize first his goals, business structure to follow, and other related details before proceeding to his business. Three Basic Types of Business Entities

The first thing an entrepreneur should decide is what type of business entity he wants to adopt before he starts the application for Singapore business registration.

Is it sole proprietorship in which he would be the only owner and will enjoy full control? Is it partnership in which he can have up to 20 business partners which means more funding? Or is it private limited company (or corporation) in which his business will enjoy perpetual existence while his personal assets are protected from the debts and losses of his company?

Every business entity has its own pros and cons which must be greatly considered. However, most experts agree that a private limited company is the most ideal for entrepreneurs with a long-term goal for their business as this setup will allow them to enjoy protection of asset, attractive corporate incentives, and other benefits.

The Products and Services

Bonafide entrepreneurs have always associated their products and services to their target-market so they can estimate the amount of capital they will need, equipment and materials to be purchased, and the level of quality they should offer.

Meanwhile, these questions can guide budding entrepreneurs on deciding on what products or services they should offer: What are my niche skills and interests that can generate profit? What is the estimated profit of my product? Can it be easily sold? It is easy to produce? Does it have an existing target-market?

Competitive and Market Analysis

One of the most important things any entrepreneurs should do is examine the business environment which includes the existing competition, different types of consumers, media, social norms, and other factors which can have a direct and indirect impact on their business.

When conducting competitive analysis, most experts agree that these four factors should be the main focus of entrepreneurs: who are the direct and indirect competitors, the specific market of competitors, the number of years they have been operating, and how do they attract their target-market.

Operations of a Business

Operations usually include the location, how many employees a certain business will need, the equipment, machinery, suppliers, materials, ways to track inventory and sales, and other related-issues.